SAE Fog Lights
Manufacturing
Truck-Lite
Advertising
Photography
Motion Graphics
Video Production
Digital & Print Collateral
Truck-Lite is a leader in advanced LED lighting systems for commercial trucks, buses, and trailers. They acquired RIGID Industries, a premium light brand geared toward technology and toughness for outdoor activities and sports enthusiasts.
The Challenge: Seamlessly integrate product from RIGID Industries into a new product launch for Truck-Lite.
The Solution: The RIGID Line, from Truck-Lite. With matched build quality, standards, and toughness for the long haul ahead, the new fog light fit right into the catalog offering as a premium LED product. An upgrade for many tractors on the road.
NanoMech
Manufacturing
Truck-Lite
Advertising
Photography
Motion Graphics
Digital & Print Collateral
The Challenge: Launch a new advanced dielectric substance into the heavy-duty automotive space.
The Solution: Start by educating the customer on benefits
High-Output
Truck-Lite
Publication Design
Photography
Logo Design
POP Design
Advertising
This product launch consisted of having multiple products in this line-up. The product in this launch was rivaling the old and I knew this light series needed to standout among the crowd. With that in mind a bigger & bolder product logo was born, High-Output. The goal being to elevate the design and enhance the product with enriched collateral. And it worked!
