Breaking into a new market requires bold ideas. Having a staff equipped with many talented individuals, some veterans in the industry is an advantage. And the company had one goal, to market those people as  thought leaders.
The Challenge: Develop a look and feel for a new podcast entering the market, but ensure it feels connected to the parent company.

The Solution: Research, research. Stepping into a new medium, I wanted to ensure we were on the right trach with imagery and overall feel. Being a tech heavy industry, the podcast need visuals and colors that pop. Utilizing bright blues and infusing graphics with more orange, I worked to establish bold visuals that reflect the bold nature of the quickly expanding industry.