F2F is an organization that understands people go through inner struggles and physical battles. Brynn Marie (Musical Artist) and Josh Himes (Pro/AM Boxer) help to build a community of encouragement with hope and inspiration through motivational speaking, therapeutic boxing and song.
The Challenge: Develop a logo and word mark that can represent the warrior in everyone.

The Solution: This concept goes right after the fighting spirit with the diamond representing the ring in which we all battle our struggles. I strategically utilized negative space to create a strong, memorable focal point that draws the viewer’s attention and communicates the brand name with clarity and sophistication.