Product Catalog
Manufacturing
Truck-Lite
Publication Design
Photography
Advertising
Layout Optimization
Cost Negotation
When the opportunity to lead a project for one the companies biggest print productions of the year came, I jumped at the chance. Spearheading the development, formatting and design of the annual product catalog, I worked diligently with internal resources to gather the appropriate product data and saw an opportunity for layout optimization. That optimization and me participating in cost negotiations and press checks helped us produce a fantastic catalog that ultimately saved the company thousands of dollars.
Market Brochures
Manufacturing
RIGID Industries
Publication Design
Photography
RIGID Industries, a premium light brand geared toward technology and toughness for outdoor activities and sports enthusiasts.
The Challenge: Implement a strategic solution focused on aligning existing products with new, untapped markets to drive growth and expand reach.
The Solution: Market brochures that identify adjacent industries and emerging segments. This approach reimagines where these products can be used to solve different problems. This approach allowed us to maximize the value of our current offerings while minimizing development costs and accelerating market entry.
Target Market Brochures
Truck-Lite
Publication Design
Illustration
This brochure is a product of Covid-19. With businesses on pause and social distancing occurring, the only constant was delivery and service trucks on the move. These brochures helped identify the products each market needs to continue their success on the road.
