The Challenge: Evolve the company brand and seamlessly tell the new company story in a cohesive way that positions the company as thought leaders with their respective markets.
The Solution: Brand development and story telling. My goal was to create a look and feel for the company extending current features by pushing the boundaries visually. I incorporated a new typeface that is more appropriate to the brand's intention, I worked in gradient blends allowing for more freedom and trend flexibility, and established a core iconography, ensuring consistency through out the brand. And that was just the start. Imagery, layout styles, and shape and texture are a crucial part of this build. The elements help give GCG the new style that carry through out the design process from print, digital, to video. As you will see from their online to social to email marketing presence, it is what gives the company their new identity.